The term "Traditional Bubblegum" best describes the early bubblegum dance acts of the 90s and early 2000s. First introduced by Me & My, and made famous by Aqua, Traditional Bubblegum can be identified as being very silly and childish, and many people often write them off as being "ridiculous" or "for children."

A crucial feature of Traditional Bubblegum is the use of a high-pitched female vocalist. It can be suggested that bubblegum dance artists using a high-pitched vocalist are trying to either a) make themselves sound like children, hence fitting with the child-like "innocent" and happy image of their group, or b) simply to mimic past bubblegum dance acts who have used this style. Whatever the reason, artists working under the "Traditional Bubblegum" image have made fame singing childish and often meaningless lyrics.

One feature of Traditional Bubblegum is the vocalists use of cute senseless sounds, such as "wooaahh" and "ah ah ahhh" in Crispy's "Licky Licky", and the "Ah-yippie-yi-yeah" in Aqua's famous "Doctor Jones." It can be suggested that these meaningless sounds are used to link cultures together all around the world. For example, they are often used in the chorus of a song, making it possible for many groups of people to sing-a-long, no matter what language they speak.

Toy-Box dressed as cowboy's as a promotional photograph for their song "Cowboy Joe."

Another feature of Traditional Bubblegum that separates it from other genres is the Bubblegum dance artists unique image that they portray on CD covers. Often, Traditional Bubblegum artists would dress up in bright costumes, with multicoloured hair (for example, Jeanne C's hair on the cover of Hit'n'Hide's "On A Ride", and Sugar B. from Yumm Yumm). Traditional Bubblegum costumes are typically very silly and outlandish, with primary colors being a common choice, as well as furs and fluffy outfits, and shiny metallic outfits (for example, Caramell). Most bubblegum dance artists choose costumes that fit with their overall image, for example Aqua's "Aquarium" motif for their first album (bright blue hair etc), and the "Cartoon Heroes" image for their second album. Toy-Box, another very Traditional Bubblegum act, dressed up for their numerous music videos and single covers. The music video and single for "Tarzan & Jane" featured both Anila and Amir dressed up as Tarzan & Jane, and the promotional poster for "Cowboy Joe" featured the two dressed up as cowboys.

The success of Traditional Bubblegum lies in the fixated song structure. The majority of songs, particularly those by Danish group Crispy, jump immediately to the chorus upon starting, "hooking" the listener. Several "verses" separate the chorus, and often contain silly chatting between the "characters" of the song (for example, Barbie and Ken in Aqua's infamous "Barbie Girl"). There is also usually a "buildup" to the final chorus of a song, with the climax being at the end. The use of "repetition" is crucial in the production of good Traditional Bubblegum, which is why many people describe it as being "unbelievably catchy."